…was a campaign back in the 70s.  The following PSA had a strong impact.  It, among other things, shocked (some of) us into being more aware of what we were doing to this beautiful land.  Granted, it would take some of us a little while longer to put into action, but it pointed us in the right direction.

I will point out that the actor portraying the American Indian was actually Italian.  The Indians get upset that actors who portray them in movies and such are not natives at all.  Just wanted to clarify that.